Advancing tomorrow's workforce success
AstrumU worked with The Branx on a collaboration that went beyond a visual refresh; it was about reshaping our entire communication strategy. Read on to hear how the new brand identity has transformed our story.
For the rebranding, The Branx embraced a human and approachable style, putting individual success at the forefront. Our goal was to simplify the technology and make it more relatable.
AstrumU’s focus on the “U” reflects our commitment to personal growth, which is the foundation of our new visual identity. In the logotype, two star-like sparkles separate "Astrum" from "U" to enhance readability and pronunciation. These sparkles are a key element of the brand’s visuals, symbolizing guidance and the “star in you”.
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